Welcome to
Emotive Work
Building Resilient People and Businesses
At Emotive Work, I believe that everything comes down to three important factors: belief, biology, and behaviour.
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Culture is Behaviour Repeated – The habits, choices, and interactions you reinforce daily shape the environment you work in.
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Resilience is Biology Before Behaviour – Your ability to handle stress, navigate challenges, and adapt is shaped by your nervous system before your mindset.
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Belief Drives Everything – What you believe—about yourself, others, and the world—shapes your actions, relationships, and success.
I help individuals and businesses strengthen these foundations so they can thrive, not just survive.
PURPOSE & VALUES
To help people find
meaning through service.
Move with Intent
I approach every interaction and decision with purpose and clarity.
Dive Deeper
I embrace empathy and human-centered design to uncover the heart of every challenge.
Serve with Joy
I bring joy, service, and connection to everything I do.
Build Up
I focus on capacity building, development, and growth, uplifting individuals and organizations alike.
OUR STORY
Emotive Work was founded with
a simple yet profound purpose —
to help people find meaning through service.
How I Got Here
Most people expect a defining moment or a profound lesson in stories like this. But the truth is, real change is often subtle—a gradual unfolding of what truly matters.
For years, I felt caught between two worlds:
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The corporate, results-driven world, where success is measured in numbers.
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The human, purpose-driven world, where real impact is measured in connection.
At first, I thought these were opposing forces. But over time, I realised they weren’t.
Both are built on the same foundation—the desire to do work that matters, to feel valued, and to create real impact.
That’s what led me to create Emotive Work: a space where resilience, culture, and relationships come together to help people and businesses thrive.
I wanted to live a life of purpose and do work that matters, knowing that I was creating impact in my sphere of influence.
Our Approach: Resilience, Culture & Relationships
Our work is built on a simple truth: people and businesses grow when they have the tools, support, and space to build resilience and meaningful relationships.
Whether it’s helping teams improve collaboration, guiding leaders through workplace challenges, or coaching individuals to find clarity, everything starts within.
At Emotive Work, we take a human-first approach that cuts through the complexity—focusing on practical solutions, clear strategies, and real impact.
How We Work:
Practical, Human, Actionable
We keep things simple. No corporate buzzwords, no unnecessary complexity—just clear, practical strategies that actually work.
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For Individuals – Self-awareness, emotional regulation, and resilience-building tools to help you navigate life and work with clarity and confidence.
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For Teams & Businesses – Strengthening culture, improving relationships, and embedding resilience so people feel safe, engaged, and empowered in their work.
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For Leaders – The skills, mindset, and practical frameworks to lead teams through change, challenge, and uncertainty—without burnout.
We don’t do one-size-fits-all solutions. We work with your reality, your challenges, and your goals to create lasting change.
To solve the biggest challenges of today; we must start within and become more intentional in our approach.
What We Believe:
The Core of Resilient Cultures
At Emotive Work, everything we do comes down to three fundamental truths:
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Belief Shapes Behaviour – What we think, what we reinforce, and what we accept or challenge determines the outcomes we experience.
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Biology Impacts Resilience – How we respond to stress, regulate emotions, and handle pressure is shaped by our nervous system, not just willpower.
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Culture is Created Through Repetition – The behaviours we engage in daily—both intentional and unintentional—become the culture we live and work in.
If you want better engagement, productivity, retention, or relationships, it’s not about surface-level fixes. It’s about changing the foundations.
MEET THE FOUNDER
Hi, I’m Luke, the founder of Emotive Work.
For over a decade, I’ve worked across industries, teams, and leadership spaces, helping people build stronger relationships with themselves and others.
What I’ve learned?
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Culture is behaviour repeated
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Resilience is biology before behaviour
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Belief is the foundation of everything
When you understand these connections, you stop treating symptoms and start solving the real issues. Workplaces become healthier. People become more capable, connected, and resilient.
That’s what Emotive Work is all about—not just professional growth, but human growth. Because at the end of the day, our greatest work is the work we do within.
What I bring to the table:
I cut through the noise to get to the heart of what really matters. Whether it’s navigating complex business challenges or helping individuals find clarity, I bring a grounded, no-nonsense approach that turns ideas into action.
Logic & Pragmatism
People and businesses thrive when they feel understood, supported, and empowered. I bring a balance of hope and realness—helping you see possibilities while keeping things practical and human.
Optimism & Empathy
Having worked across different industries and cultures, I understand how people, businesses, and systems operate on a global scale. I bring insights that help bridge perspectives, adapt strategies, and create solutions that actually work in the real world.
International Business Knowledge & Experience
If you're after more purpose, performance, and profit,
I'm here to lend a hand.
What I want every person to walk away with:
No fluff, no theory without application. You’ll walk away with clear, practical steps you can put into action straight away—because real change happens when you do the work, not just talk about it.
Actionable Strategies to Implement Change
The right questions lead to the right answers. I’ll equip you with frameworks and techniques to deepen your self-awareness, challenge assumptions, and make decisions that align with who you are and where you want to go.
Tools for Self-Reflection and Inquiry
Progress isn’t passive. You’ll leave with a renewed sense of ownership over your choices and actions, knowing that real growth comes from showing up, doing the work, and staying the course.
Accountability and Responsibility
When you shift your perspective, new possibilities open up. My goal is to help you see beyond limitations, reconnect with what’s possible, and step forward with confidence in your ability to create meaningful change.
Hope and
Opportunity
EXPERIENCE AND ACCREDITATIONS
13+ years
In leadership positions across both Multi-National companies, as well as small business, managing teams of up to 60 people.
7+ years
Of experience serving individuals & businesses to find their purpose and create purpose-led brands around the globe.
Co-Founder
Blonde and Bear
We find your purpose, We create your business
Emjoy
We Redefine Culture with Joy
Emotive Work
We build resilient people and businesses
Personal Development
& Coaching
Host of “Itch”, “Brave Always” and the “C word” podcasts
Author of “Itch - 30 lessons in 30 years”
Vast Volunteer Experience across Australia, Nepal and South Africa
Certified Resilience First Aid Instructor & Coach
Human Synergistics ‘LSI’ Accredited Practitioner
Certified Emjoy Brave Leader Coach
NLP and Life Coaching Accredited
WHO I HAVE WORKED WITH
I have had the privilege to work with thousands of people and over 100+ SME’s around the globe, across all aspects of my career.
Here are just a few that you may be familiar with:
